Privacy Policy

Last Updated: November 2025

7PillarSystem.com (“we,” “us,” “our”) is owned and operated by Belmont Company LLC. We are committed to protecting your privacy and ensuring that any personal information you provide to us is handled with care, transparency, and respect.

This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit 7PillarSystem.com, complete the Peak Performance Assessment, engage with our coaching programs, interact with our content or marketing, or contact us directly.

By using this website, you agree to the practices outlined in this Privacy Policy. If you do not agree, please discontinue use of our services.

1. Information We Collect

We collect information to operate our programs, deliver personalized insights, and improve your experience.

1.1 Personal Information

We may collect the following personal data:

Name, email address, phone number, business information, and other details you provide through forms.

Information entered during quizzes, applications, assessments (including the Peak Performance Assessment), surveys, or coaching program submissions.

Additional information you voluntarily provide through messages, calls, or consultations.

1.2 Assessment, Quiz & Coaching Data

For assessments such as the Peak Performance Assessment, we collect:

Your responses, scores, choices, and written answers

Behavioral and interaction data (e.g., time spent, completion progress)

Insights used to generate personalized reports, recommendations, and coaching pathways

Tags, segments, and automation outcomes from GoHighLevel (GHL)

This data enables us to create personalized insights and match you with relevant coaching resources or services.

1.3 Non-Personal Information

Automatically collected data includes:

IP address, device type, browser type, operating system

Pages viewed, time on site, links clicked, and referring URLs

Session behavior, engagement patterns, and funnel progress

This information is gathered through cookies, pixels, analytics tools, and GHL tracking scripts.

1.4 Third-Party Data

We may receive information about you from:

Advertising platforms (Meta, TikTok, Google)

Referral partners and affiliates

Scheduling platforms

Lead-generation tools

2. How We Use Your Information

We use your information to:

Provide personalized insights, performance assessments, and coaching recommendations

Respond to inquiries and deliver requested services

Execute coaching programs, advisory work, and follow-up communication

Analyze assessment results and design tailored support pathways

Improve website performance, user experience, funnels, and marketing

Send updates, insights, newsletters, SMS reminders, or promotional messages (with your consent)

Track conversions, run retargeting, and measure campaign effectiveness

Comply with legal and regulatory requirements

Your assessment data may also be used to deliver AI-generated insights and automated personalization (see Section 7).

3. Cookies & Tracking Technologies

Our website uses:

Cookies

Pixels

Tracking scripts

Analytics tools

GoHighLevel tracking

These technologies help us:

Remember your preferences

Track engagement

Personalize your experience

Run retargeting and lookalike audiences on Meta, TikTok, and Google

Optimize funnels, ads, and page performance

You may disable cookies in your browser settings; however, some features may not function properly.

4. How We Share Your Information

We may share your information with:

4.1 Service Providers

Trusted partners who assist with:

Website hosting

CRM and automation (GoHighLevel)

Analytics and advertising

Email/SMS communications

Payment processing (if applicable)

4.2 Business Partners

Selective collaborators involved in:

Coaching programs

Performance assessments

Strategic advisory or consulting services

4.3 Legal and Compliance

We may disclose data to:

Legal authorities when required by law

Protect our rights, users, or safety

Enforce agreements or policies

We do not sell your personal information.

5. SMS/Text Messaging

If you provide your phone number:

You consent to receive SMS updates, reminders, and promotional messages

Message and data rates may apply

You may opt out at any time by replying STOP

6. Data Protection

We use industry-standard measures including:

Encryption

Password protection

Secure servers (AWS via GoHighLevel)

Access controls

Regular audits and monitoring

Despite these measures, no online transmission is 100% secure.

7. AI-Generated Insights & Automated Decision-Making

You may receive automated analyses or insights based on:

Assessment responses

Quiz data

Behavioral patterns

Interaction with funnels

CRM segmentation and scoring

These tools assist in delivering personalized recommendations but do not make binding decisions about your access to services.

You can request manual review or opt out of automated personalization at any time by contacting us.

8. Data Retention

We retain:

Assessment results

Coaching applications

Customer records

Communications

CRM activity

…for as long as necessary to operate our services, provide coaching, or comply with legal obligations.

9. Your Rights

Depending on your jurisdiction, you have the right to:

Access your personal data

Request corrections

Opt out of marketing emails or SMS

Request deletion of your personal data (subject to legal exceptions)

Request human review of any automated assessment or decision

Opt out of targeted advertising cookies or tracking

To exercise your rights, contact us at:
📧 [email protected]

10. International Transfers

If you are located outside the United States, your data may be transferred to servers in the U.S. or other locations. We ensure all data transfers comply with applicable privacy laws.

11. Third-Party Links

Our website may include external links to third-party websites or platforms. We are not responsible for their privacy practices. Review their policies before submitting information.

12. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in practices, technology, or legal requirements. The “Last Updated” date above indicates the latest revision.